How to Choose a Niche Market

The easiest way to get into a niche market is to start with a subject that is close to your heart. If you love pets or babies or gardening, focus on that niche because chances are you already know quite a bit about it.

Of course those niches are far too wide, so get a piece of paper or sit down at your computer and make a list of everything you can think of to do with that main niche; these will be your sub-niches. So, if we start with pets, this is how we create our sub-niche:

Exotic Pets

Unfortunately, these niches are a bit too wide as well, so narrow them down further, starting with dogs:

Dog health
Dog behaviour
Dog training
Dog food

Do the same again:

Healthy dog food
Home made dog food
Raw dog food
Meat free dog food
Food for dogs with diabetes
Food for dogs with kidney disease
Food for old dogs
Food for puppies

Now these last few are becoming narrow enough not to have too much competition so it’s time to check. You can use any free online keyword, such as the Google Adwords keyword tool but you may find that the exact number of competing websites and the strength of competition is a little vague or you can buy one of the many other niche research tools available. I recommend Traffic Travis so click here for the $1 no obligation trial.

Enter your search term (or niche) and see how many people search for that keyword; I usually choose keywords which have between 1,000 and 5,000 searches – any more than that will have too much competition. If you don’t want to buy a research tool, you will then need to type your search term into Google to find out how many competing pages there are but be warned, the results will not be accurate. I tend to go for less than 50,000 but less than 10,000 is really good.

Now you have your niche, all you need to do is use the keyword in the url and title of your website, write or buy some content rich articles to attract visitors and display your products.


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