Article Marketing- Choosing the Right Keywords By Pat Marcello

Keywords, keywords, keywords... That's all you hear about these days, eh? The reason is because you need to use the best keywords to get your content in front of the search engines. Though some people avoid SEO (search engine optimization) like the plague, it's really not that difficult when you understand how things work.

The search engines want to provide the best content possible for the people who search terms at their sites. Heck, I want the best search results, too. Don't you? I mean, it's quite frustrating to type in a search term and find that some of the pages don't exist, or that they're just the same content presented on a different URL or whatever. I want my research material to be unique and fabulously interesting. And believe me, I've been researching on the Internet since 1996. So, the better the search engines are at getting what I want to see, the happier a camper I am.


How does this affect you?


Finding the right keywords to tell your readers and the search engines what your article is about is very important. Since Overture seems to be phasing out its very popular keyword search tool, you'll need to find others online to help you. One of the best, most comprehensive keyword search tools I have found is SEO Book's. It searches Google, Yahoo, and MSN, and you can get to other tools to further your search from there, too, like Word Tracker, Google's keyword search tool, and much, much more.


My advice is that before you write your article, sit down and make a comprehensive list of words that might apply to your niche. Then, go to SEO Book and start digging. Work with words that have at least 3,000 searches a month or more, but remember, when the competition is too rough find terms you can use that are a bit less daunting.


For instance, when I searched for this piece, I already knew that "articles" would be much too competitive, so I tried "internet marketing article." I learned that it has a monthly search volume today of 3,780 words. Not bad. The competition is a little high, but I don't let that bother me. I'm going to hyperlink "internet marketing article" to my site right from the body of this article and voila! I have a great one-way link pointing to my site for "internet marketing article." Since writing Internet marketing articles is what my site is about, it works for me!
But here's the thing... Don't stuff your article with keywords. Search engine spiders are pretty smart. In fact, Google's spiders are scary. They're starting to do something called LSI or "latent semantic indexing," which means that their spiders are starting to get the "gist" of things. Keywords alone aren't enough to get you SEO advantage anymore. The spider wants to see not just the keywords, but also terms relating to those keywords nearby.


Don't get me wrong. Choosing the right keywords is still very important when writing articles. Just be sure to keep the density around 2% -3%. More than that and the spiders may think you're trying to cheat them, they get all ansty, and your site gets the smackdown instead of any kind of advantage.


In our next article, we'll discuss checking your keyword density.


Pat Marcello is SEO of Overcome Everything, Inc. and a professional writer. Visit SEO Book's search tool at http://tools.seobook.com/general/keyword/ And if you hurry, you cant take advantage of her special "Going to College Firesale," a $518 value for only $47, when you visit her site on writing internet marketing articles at http://pats7secrets.com

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